Why Did We Do The Ice Bucket Challenge? – by S. McBride

The Ice Bucket Challenge.  Who in this country hasn’t heard of it, participated in it, rejoiced in it, derided it or declined it?  This craze that dominated electronic media and spiraled all over the country in the past several months is a good thing.   I know that after a while, people began to get weary of seeing everybody and his brother, mother, father, sister, kids and grandkids, celebrities and sports stars pouring buckets of ice water over their heads, all in the name of raising money for research to find a cure for ALS, but don’t knock it until you fully understand what it’s all about.

Read the entire article in the Sept. 18th issue of the Express.